Clicky

These terms of service are static and used when you order a website via our order forms. They are dynamically generated with your and our data in {{__}} sections. These sections can only be values you submit when ordering.

This Terms of Service Agreement ("Agreement") is entered into and made effective as of the date {{contractCreationDate}} by and between:

Client: {{clientFullName}}, with a mailing address of {{clientAddressLine1}} {{clientAddressLine2}} {{clientAddressCity}} {{clientAddressState}} {{clientAddressZip}} (“Client”)

Service Provider: Arla Group LLC, with a mailing address of {{ArlaGroup-Address}} {{ArlaGroup-City}} {{ArlaGroup-State}} {{ArlaGroup-Zip}} (“Service Provider”)

The Client and Service Provider may be referred to individually as “Party” and collectively as the “Parties”.

WHEREAS, the Client wishes to retain the Services (as defined below) of the Service Provider;

WHEREAS, the Service Provider wishes to render such Services to the Client.

NOW, therefore, in consideration of the agreements contained herein, and for other good and valuable consideration, the receipt and adequacy of which is hereby acknowledged by each party, the parties agree to the following:

The Service Provider agrees to provide the Services to the Client, and the Client agrees to pay for the Services provided by the Service Provider.

### 1. Purpose.

This agreement's objectives are to: Plan, Maintain and Run an SEO Campaign with the ordered package.

### 2. Scope of Work.

General SEO

The creation or development of a website for the client is not included in this package.

The provider will create two written social posts per week to be published on the client's social media platforms.

The provider will setup automatic posting of social content on the client's behalf with access to such profiles.

The provider will allocate 5 hours per week for optimizing the client's website for search engines through SEO techniques.

The provider will set up and maintain a keyword tracking dashboard to monitor the performance of keywords related to the client's website.

The provider will optimize the client's website on-page elements, such as meta tags, headers, images, and content, to improve its ranking in search engines.

The provider will create and publish two blog post per month on the client's website.

The provider will submit the client's business information to 100 local directories and websites to improve their visibility in local search results.

The provider will optimize the client's Google My Business listing to improve their online visibility and presence in local search results.

The provider will set up and maintain conversion tracking on the client's website to monitor the performance of their marketing efforts and track the conversion rate of their visitors.

The provider will focus their marketing efforts on a specific local or regional area to improve the client's visibility and reach in their target market.

The provider will edit and optimize the client's existing content, including website pages, blog posts, and social media posts, to improve readability and search engine optimization.

The provider will integrate the client's customer relationship management (CRM) system with their marketing efforts to ensure a seamless experience for the client's customers and enable tracking of customer interactions and behavior.

#### Google Ads & Bing Ads Setup

**Account Creation**: The Service Provider will create Google Ads and Bing Ads accounts for the Client, ensuring that the accounts are properly set up and linked to the Client's website.

**Keyword Research**: The Service Provider will perform in-depth keyword research to identify the most relevant and high-performing keywords for the Client's industry and target audience.

**Campaign Structure**: The Service Provider will create and organize the Google Ads and Bing Ads campaigns, ad groups, and keywords into a logical structure, ensuring optimal performance.
**
Ad Copywriting**: The Service Provider will write compelling and conversion-oriented ad copy that accurately reflects the Client's brand and offerings.

**Ad Placement**: The Service Provider will select and target the most relevant placements for the Client's ads, ensuring maximum visibility and engagement with the target audience.

**Bid Management**: The Service Provider will implement and manage bid strategies for each keyword, ensuring that the Client's budget is optimized and that their ads are displayed to the right audience at the right time.
**
Performance Monitoring**: The Service Provider will monitor the performance of the Client's Google Ads and Bing Ads campaigns on a regular basis, making data-driven optimizations and changes as necessary to improve performance.

**Reporting**: The Service Provider will provide regular performance reports to the Client, detailing the progress of their Google Ads and Bing Ads campaigns and the impact on their business.

**Ongoing Maintenance**: The Service Provider will provide ongoing maintenance and support for the Client's Google Ads and Bing Ads accounts, ensuring that the campaigns are optimized for maximum performance at all times.

**Maintenance Fee**: A 10% account maintenance fee per month will be billed to the Client at the end of each month for the ongoing maintenance and support provided by the Service Provider.

### 3. Monthly Payment.

The Silver SEO Package is a monthly service, billed monthly only, for one month at a time. The monthly fee for the Silver SEO Package is $500, plus 10% of the Bing and Google ad spend, payable on the same day of each month, starting from the date of the first payment. The total monthly fee will be calculated as $500 + 10% of the total Bing and Google ad spend.

### 4. Website Changes.

The Service Provider shall not be held liable for any alterations to the Client's website made by ArlaSites or third parties that result in negative impacts on the website's functionality, rankings or security.

### 5. Client’s Requirements.

The Client must furnish all the necessary content and images for the SEO Package in a timely manner. However, it should be noted that some content may be included in the package provided by the Service Provider.

### 6. Client’s Review.

The Client agrees to take an active role in gaining a thorough understanding of the Company, its services, and service locations. The Client shall provide support and participate in the learning process by reviewing relevant information, promptly responding to any inquiries made by the Service Provider, and making informed decisions in a timely manner. The Client's cooperation and promptness are crucial to the success of this project.

### 7. Client’s Domain Name.

The Service Provider shall allow the Client to utilize either a domain name purchased through the Service Provider or a domain name owned by the Client, free of charge. If the Client opts to purchase the domain name through the Service Provider, the Service Provider shall act as the proxy for the Client's usage until the package is fully paid for. Should the contract be terminated early or payments fail to be made in full, the Service Provider reserves the right to retain ownership of the domain name. Regardless of the method by which the domain name is obtained, the Service Provider shall have no legal or financial interest in the domain name chosen by the Client for the site. The Client shall be responsible for pointing the domain to the Service Provider's servers, unless otherwise agreed upon.

### 8. Website Credits and Link.

The Client hereby provides the Service Provider permission to:

##### 1. Include on the client website a statement crediting the Service Provider as the SEO of the site on all page footers.

##### 2. Place hyperlinks on the Client's website to the Service Provider's website.

##### 3. Use the Client's website as an example of the Service Provider's services by placing hyperlinks on the Service Provider's website to the Client's site.

### 9. Read and Understood.

The client agrees that upon signing they have fully comprehended the terms and conditions outlined in this Agreement and voluntarily agree to abide by them.

### 10. Support and Maintenance.

The Service Provider has the right to choose whether to offer maintenance, support, or other services and can terminate said services at any time, without prior notice to the Client. Any software or code utilized with this Agreement is provided "as is" without any warranties, either expressed or implied, including but not limited to the warranties of merchantability, fitness for a specific purpose, and non-infringement. The Service Provider, authors, or copyright holders shall not be held accountable for any claims, damages, or liabilities resulting from, arising out of, or connected to the software or code used in this Agreement, whether through an action of contract, tort, or otherwise.

### 11. Limited Liability.

UNDER NO CIRCUMSTANCES SHALL THE SERVICE PROVIDER BE HELD LIABLE TO THE CLIENT FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, SPECIAL, OR EXEMPLARY DAMAGES, INCLUDING LOST PROFITS, WHETHER FORESEEABLE OR UNFORESEEABLE, WHETHER ALLEGED AS A RESULT OF BREACH OF WARRANTY, CONTRACT, NEGLIGENCE, OR STRICT LIABILITY ARISING OUT OF OR IN CONNECTION WITH THIS AGREEMENT, INCLUDING WITHOUT LIMITATION ANY IMPLIED WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR IMPLIED WARRANTY ARISING FROM COURSE OF DEALING OR COURSE OF PERFORMANCE. THE SERVICE PROVIDER DISCLAIMS ALL WARRANTIES, WHETHER EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION ANY WARRANTY OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE, AND NO REFUNDS WILL BE GRANTED. SERVICE PROVIDER SHALL NOT BE HELD RESPONSIBLE FOR ANY WARRANTIES OR GUARANTEES RELATED TO ANY THIRD-PARTY PRODUCTS, THIRD-PARTY CONTENT OR ANY SOFTWARE, EQUIPMENT, OR HARDWARE OBTAINED FROM THIRD PARTIES.

### 12. Jurisdiction and Venue.

The Client hereby submits to the exclusive jurisdiction and venue of the courts of Clarion County, Pennsylvania, or the county in which the Service Provider maintains its principal place of business, regarding any legal proceedings arising from or related to this Agreement and its performance. The Client agrees not to initiate any legal proceedings against the Service Provider in any other jurisdiction or venue.

### 13. Electronic Signatures.

This Agreement may be executed and signed electronically, and both parties agree to the validity and enforceability of such electronic signatures. The use of an electronic signature app, which generates an audit trail, shall be sufficient proof of execution. Neither party shall raise any objections to the admissibility or enforceability of the electronic signature or audit trail in any legal proceedings or regarding any third party relying on such electronic signature.

### 14. Date of Execution, Effective Date.

This Agreement shall be considered executed and shall become effective on the date when it is signed by the Client, representing their respective company or on their own behalf. The effective date and date of execution shall be one and the same.

### 15. Assignability.

The Client shall not transfer, delegate, or assign this Agreement or any of its rights, benefits, or obligations hereunder to any third party without the prior written consent of the Service Provider. The Service Provider reserves the right to engage subcontractors to perform any or all of its obligations under this Agreement, as necessary to complete the project in a timely manner.

### 16. Severability.

Any part, provision, representation, or warranty of this Agreement, which is prohibited, or which is held to be void or unenforceable shall be ineffective to the extent of such prohibition or enforceability without invalidating the remaining provisions hereof. Any part, provision, representation or warranty of this Agreement which is prohibited or unenforceable or is held to be void or unenforceable in any jurisdiction shall be ineffective, as to such jurisdiction, to the extent of such prohibition or enforceability without invalidating the remaining provisions hereof, and any such prohibition or enforceability in any jurisdiction as to any service shall not invalidate or render unenforceable such provision in any other jurisdiction. To the extent permitted by applicable law, the parties hereto waive any provision of law which prohibits or renders void or unenforceable any provision hereof. If the invalidity of any part, provision, representation or warranty of this Agreement shall deprive any party of the economic benefit intended to be conferred by this Agreement, the parties shall negotiate, in good-faith, to develop a structure the economic effect of which is nearly as possible the same as the economic effect of this Agreement without regard to such invalidity. If any part of this agreement is declared unenforceable or invalid, the remainder will continue to be valid and enforceable.

### 17. Waiver.

Any waiver by either party of a default under this Agreement shall not be deemed to be a waiver of any prior or subsequent default of the same or any other provisions of this Agreement.

### 18. No Inducement.

The Client affirms that they have not received any form of promise, representation, or enticement from the Service Provider to enter into this Agreement, except as explicitly stated in the terms and conditions of this contract.

### 19. Review By Counsel.

The Client acknowledges that they have consulted a legal representative who represents their best interests, and have received a comprehensive explanation of the terms, conditions, and obligations outlined in this Agreement before executing it.

### 20. Consequential Damages Waiver.

Pursuant to this Agreement, neither Party shall be held liable for any indirect, special, incidental, or consequential damages of any kind. The Parties acknowledge and agree that neither Service Provider nor their affiliates, nor any of their trustees, directors, officers, employees, agents, freelancers, or subcontractors shall be held liable for any exemplary, punitive, special, indirect, or consequential damages, including but not limited to attorneys' fees, loss of business, or lost profits, even if such damages were foreseeable, or if either party or any entity had been advised of the possibility of such damages. The Parties mutually agree to exclude such damages by agreement.

### 21. Supersedes Prior Agreements.

This Agreement shall be deemed to supersede and replace all prior agreements, negotiations, understandings, representations, or promises, whether written or verbal, that may have existed between the parties. The intention of the parties is to create a binding and comprehensive agreement regarding the subject of this Agreement.

### 22. Notices.

All notices under this Agreement must be sent by email with read receipt requested or certified or registered mail with return receipt requested.

### 23. Termination.

In the event of a material breach of this Agreement by the Client, the Service Provider may, at its sole discretion, terminate this Agreement upon written notice to the Client, provided the Client has failed to cure such breach within 15 days after receipt of such notice. Should the Client fail to cure the breach within the specified time frame, the Service Provider may choose to declare the entire balance of this Agreement immediately due and payable. Additionally, the Client shall be liable for the maximum interest rate permitted by law in the state of Pennsylvania on any outstanding balance, accruing on a monthly basis until fully paid. Furthermore, the Client shall lose access to the services provided under this Agreement and all files and documents related thereto, unless legally required to be maintained, may be destroyed. The obligations and rights of the parties under this Agreement that are intended to survive termination shall survive the termination of this Agreement.

### 24. No Inference Against Author.

Client and Service Provider acknowledge that this Agreement was negotiated and executed through mutual consent. If any ambiguity or uncertainty regarding the intent or interpretation of this Agreement arises, it shall be interpreted as if drafted jointly by both parties. No advantage or disadvantage shall be afforded to either party as a result of authorship of any provisions of this Agreement.

### 25. Intent to be Bound.

The parties, Client and Service Provider, acknowledge and affirm that they have executed this Agreement with the express intention of being legally bound by its terms and conditions. This agreement represents a binding commitment between both parties, and any subsequent breach of its provisions shall be subject to legal remedies as provided by law. By entering into this Agreement, the parties fully intend to establish an enforceable and valid contract and, accordingly, shall comply with the obligations set forth herein in accordance with the agreement’s terms and conditions. The parties' signatures or execution of this Agreement serve as evidence of their intention to be bound and the understanding and acceptance of the agreement's provisions.

### 26. Client Acknowledgment on Search Engines and Directories.

The Service Provider has no sway over the policies established by search engines or directories regarding the types of sites and/or content that they accept or may accept in the future. The client acknowledges that their website(s) may be excluded from any search engine or directory at any moment, solely at the discretion of the respective search engine or directory entity. The Service Provider will make efforts to resubmit any pages that have been excluded from the index; however, the client should be aware that the listing process can take anywhere from two to four months, or even longer, after submission to a search engine or directory. The client should also be aware that search engines and directories may temporarily stop accepting submissions. Additionally, listings may be dropped without any apparent or predictable reason, but will often reappear without the need for additional submissions. If a listing does not reappear, the Service Provider will make efforts to resubmit the website(s) in accordance with the current policies of the search engine or directory in question.

The service Provider shall not be held liable for any lack of results, delay or inability to list or maintain the Client’s website(s) in the search engines and directories. The Service Provider shall not be responsible for changes made to the Client’s website(s) by other parties that may affect the search engine or directory listings. The search engine and directory listings are beyond the control of the Service Provider and the Service Provider makes no guarantees of any kind, express or implied, as to the listing, position or any other aspect of the Client’s website(s) in any search engine or directory. The Client acknowledges and agrees that the ranking of their website(s) in the search engines and directories depends upon many factors beyond the control of the Service Provider, and that search engine and directory ranking is inherently volatile and subject to change.

### 27. Termination of Services.

The SEO Service provided by the Service Provider will be automatically renewed after 31 days unless otherwise terminated by the Client. The Service Provider will send an automatic renewal email to the Client before the end of the 31-day period, informing the Client of the upcoming renewal. If the Client wishes to terminate the SEO Service, they must do so before the automatic renewal date by sending written notice to the Service Provider. If the Client does not take any action before the automatic renewal date and does not make payment, the SEO Service will be terminated and services will stop. The termination of the SEO Service will only be effective upon receipt of written notice from the Client or upon failure to make payment.

### 28. Project Delivery & Flexibility.

The SEO Service provided by the Service Provider will be delivered within a performance-based 30-day period billed one month at a time, during which the Client will be able to assess the results. The Service Provider will be flexible and adaptable in delivering the SEO Service, ensuring that the outcome meets both the expectations and requirements of the Package. The Service Provider may introduce changes to the SEO Service based on the Client's feedback and performance evaluation results, as long as these changes align with the project scope and agreed-upon objectives outlined in the Package. The Service Provider is committed to delivering a high-quality SEO Service that meets or exceeds the expectations and requirements of the Package.

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IN WITNESS WHEREOF, the Client has executed this Agreement as of the date indicated below.

Client -

_______{{contractClientSignature}}

{{clientFullName}} | Date: {{contractClientSignDate}}

Note: The Service Provider's signage is by default without a signature.

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